With her debut collection for Studio 37 Fabrics, Gennifer March of G. March Design pays tribute to her grandmother: "This collection was created in homage to my grandmas kind heart, her gentle nature, and the remarkable joy she brought to my world." Gennifer's classic European design influences, including William Morris and Erte, are evident in her delicate florals, butterflies and stylized geometrics, all in a gentle palette of soft greens, mauve and cream.